It is better to buy international big names with this money
The retail price is 99-199 yuan. The Cream Boxes Manufacturers sales of Lizhihuatang Forbidden City Rosewood Skincare Set, Membrane Family Royal Palace Orchid Eye Set, Yuxi Ganoderma Water Lotion Set (pre-sale) are all less than 10 pieces per month, and Mao Geping Royal Fragrance Gift Boxes sell 58 pieces per month. It was from this year that the value of the Palace Museum as a cultural and creative IP in the field of beauty was initially recognized.
Not at a cheap price, most brands don't actually have an accurate insight into the comprehensive demand of consumers for a cultural and creative kit. The single items in the set are new; the rosewood skin care set jointly launched by Li Zhi Hua Tang and the Palace Museum, regardless of brand and product, They all made their debut in the field of beauty, and some netizens even vowed that "I don't know which factory is the foundry"
"It is better to buy international big names with this money. The prices of the two Cating sets with outstanding monthly sales are the same as the total retail prices of the products in the sets. The products include four categories: lipstick, blush, highlight, and eye shadow.. The brand's ability to balance box "form" and "content" determines whether it can win more consumers' wallets. But at the moment, the cultural and creative IP "war" set off by the Forbidden City in the beauty industry is also being led to the "Abyss" by the Forbidden City.
In between, it is currently in the pre-sale stage and will be shipped before 24 o'clock on December 20. As a result, Cating not only realized the rejuvenation of the brand with the help of cultural IP, but also pushed the "business card" of the Summer Palace in the beauty field. And at the current stage of beauty consumption, consumers are still more inclined to pay for the product itself. , Play more and more slippery on the road of national wind.
Medical terms words that express or imply medical effects
The "cold" mask, through e-commerce, social networking and other platforms, has performed very well in the Chinese market, achieving a 30% growth; the sinking of high-end brands has also led to price wars for mid-end domestic beauty products. Therefore, for domestic beauty brands, it is necessary to continuously develop and innovate, improve "product power", shape "brand soul", and at the same time establish a service community and build their own DNA to meet challenges. If you can't sink your heart to make products and brands, the explosion will only be short-lived, and you will not be able to survive forever in the competition of the beauty industry.
Medical terms, words that express or imply medical effects and effects. Such as prescription, medicinal, treatment, detoxification, anti-allergy, sterilization, spot-free, scar removal, hair growth, fat dissolving, weight loss, and various skin diseases names, and various disease names. 5. Names of medical celebrities.
Such as Shennong, Bian Yan, Cosmetic Jars suppliers, Zhang Zhongjing, Li Shizhen, Sun Siyi, Nightingale, Bethune and so on. 6. Name of the approved drug. Such as skin mite spirit. 7. Word meanings that are not related to the characteristics of the product and are difficult for consumers to understand. First, it is stricter on non-objective, non-specific, and deceptive words, such as exaggerated meaning, absolute meaning, false meaning, unrelated to the characteristics of the product, meanings that are difficult for consumers to understand, and vulgar. Sexual meaning and feudal superstition meaning. Second, the boundaries between cosmetic claims and other areas such as medical care are clearer.Such as decoding, digital, intelligent, infrared and so on. 8.
Vulgar word meaning. Such as "naked" is vulgar when it is used for "naked" and must not be used; it can be used when used for "naked makeup" (such as makeup cosmetics). 9. The meaning of feudal superstition. Such as ghosts, fairies, hexagrams, evil, soul. Another example is when "God" is used in "God" as a feudal superstition; it can be used when used in "Yeshen" (such as aromatic cosmetics). 10. Words that declare product use beyond the scope. For example, the special-purpose cosmetic claims shall not exceed the interpretation of the meaning of the special-purpose cosmetic stipulated in the "Cosmetics Supervision Regulations" and its implementing rules. Non-special-purpose cosmetics shall not claim the role of special-purpose cosmetics.