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It is better to buy international big names with this money 2020-03-26

The retail price is 99-199 yuan. The Cream Boxes Manufacturers sales of Lizhihuatang Forbidden City Rosewood Skincare Set, Membrane Family Royal Palace Orchid Eye Set, Yuxi Ganoderma Water Lotion Set (pre-sale) are all less than 10 pieces per month, and Mao Geping Royal Fragrance Gift Boxes sell 58 pieces per month. It was from this year that the value of the Palace Museum as a cultural and creative IP in the field of beauty was initially recognized.

Not at a cheap price, most brands don't actually have an accurate insight into the comprehensive demand of consumers for a cultural and creative kit. The single items in the set are new; the rosewood skin care set jointly launched by Li Zhi Hua Tang and the Palace Museum, regardless of brand and product, They all made their debut in the field of beauty, and some netizens even vowed that "I don't know which factory is the foundry"

"It is better to buy international big names with this money. The prices of the two Cating sets with outstanding monthly sales are the same as the total retail prices of the products in the sets. The products include four categories: lipstick, blush, highlight, and eye shadow.. The brand's ability to balance box "form" and "content" determines whether it can win more consumers' wallets. But at the moment, the cultural and creative IP "war" set off by the Forbidden City in the beauty industry is also being led to the "Abyss" by the Forbidden City.

In between, it is currently in the pre-sale stage and will be shipped before 24 o'clock on December 20. As a result, Cating not only realized the rejuvenation of the brand with the help of cultural IP, but also pushed the "business card" of the Summer Palace in the beauty field. And at the current stage of beauty consumption, consumers are still more inclined to pay for the product itself. , Play more and more slippery on the road of national wind.

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